Your account probably has fewer ideas in it than you think.
We pulled 79 live ads from one supplement brand. They were nine ideas. One of them sat behind forty-two.
- One idea42
- Second idea13
- Third idea10
- Six more ideas14
This is invisible in your dashboard.
Ads Manager groups by campaign, format and spend. There is no column for the idea an ad is selling, so thirty ads look like thirty tests when they are four — and you keep paying to test the same thing.
It is your money, and you cannot evaluate what it is doing. Asking out loud feels like admitting you should already know.
The usual fixes do not touch it.
- More creative
- Volume against four ideas produces more of four ideas.
- Another freelancer
- A new pair of hands on the same unnamed problem.
- An agency that reports on formats
- A prettier version of the report you already have.
This is a diagnosis. We call it Ad Decode.
Not a dashboard and not a strategy deck. A written analysis of what your advertising is actually saying, produced before any conversation about working together.
Concept map
Every live ad grouped by the idea it sells, not by format or spend.
Destination check
Whether each ad sends traffic to a page that keeps its promise.
Compliance read
Supplements are a regulated surface. We flag the claims putting the account at risk.
The gaps
The ideas you are not running, and the ones your competitors are.
What it costs, and why it costs less than it should.
We are building the first group of testers for our intelligence product, and a brand that has been analysed properly is exactly who we want in it. That is what the discount is buying. You get the report either way.
You can check the work before you buy it.

A real report, redacted
Two pages of an analysis we actually produced. Read it before you decide.
See a sample report firstHow it gets made
- Pull the live ads
- Transcribe every video
- Group by concept
- Check every destination
- Compliance read
- Write the findings
Six stages, one working day. The ad platforms expire the video links we pull, so it cannot be spread across a week.
What happens next.
Not running ads yet?
Then we read your strongest competitor instead. The analysis does not care whose ads it is, and seeing what the brand beating you is actually running is more useful than a report on an empty account.

Eduardo S. Acosta — founder, Teikof
I do the analysis myself. If something in your account does not make sense to me, I will say so rather than fill a page.